This is a guest post by Urban Airship. Contributors: Adam Lowry, Sean Moran, Mike Herrick, Lisa Orr, Todd Johnson, Christine Ciandrini, Ashish Warty, Nick Adlard, Mele Sax-Barnett, Niall Kelly, Graham Forest, and Gavin McQuillan
Urban Airship is trusted by thousands of businesses looking to grow with mobile. Urban Airship is a seven year old SaaS company and has a freemium business model so you can try it for free. For more information, visit www.urbanairship.com. Urban Airship now averages more than one billion push notifications delivered daily. This post highlights Urban Airship notification usage for the 2016 U.S. election, exploring the architecture of the system--the Core Delivery Pipeline--that delivers billions of real-time notifications for news publishers.
2016 U.S. Election
In the 24 hours surrounding Election Day, Urban Airship delivered 2.5 billion notifications—its highest daily volume ever. This is equivalent to 8 notification per person in the United States or 1 notification for every active smartphone in the world. While Urban Airship powers more than 45,000 apps across every industry vertical, analysis of the election usage data shows that more than 400 media apps were responsible for 60% of this record volume, sending 1.5 billion notifications in a single day as election results were tracked and reported.
Notification volume was steady and peaked when the presidential election concluded: