Paging David Guetta fans: this week we have an interview with the team that built the site behind his latest ad campaign. On the site, fans can record themselves singing along to his single, “This One’s For You” and build an album cover to go with it.
Under the hood, the site is built on Lambda, API Gateway, and CloudFront. Social campaigns tend to be pretty spiky – when there’s a lot of press a stampede of users can bring infrastructure to a crawl if you’re not ready for it. The team at parall.ax chose Lambda because there are no long-lived servers, and they could offload all the work of scaling their app up and down with demand to Amazon.
James Hall from parall.ax is going to tell us how they built an internationalized app that can handle any level of demand from nothing in just six weeks.