Podcasts are back. Since I listen to a bunch of podcasts every week I was quite surprised to learn about their resurrection. But facial hair is back too, so I will revel in my short lived trendiness.
Why are podcasts back? One suggested reason is a little sad. People commute more than 25 hours a day and since cars are now faithful little bluetooth slaves, broadcasting podcasts over luxury car speakers is as easy as a smart technology and a fast cell network can make it. Podcasts are now a viable P2P radio replacement.
That’s the demand, means, motive, and opportunity side of things. What about supply?
Historically podcasts start in fire, the passion quickly burning to ash as podcasters learn making podcasts is a lot of hard work...and poorly unremunerated work at that. So podcasts have a high mortality rate.
What’s changed? Money. Strangely, people will exchange effort for money, so if podcasts can make money they will have the fuel they need to burn bright through the night.