This is one of the most interesting build or buy questions of all time: should Apple build their own cloud? Or should Apple concentrate on what they do best and buy cloud services from the likes of Amazon, Microsoft, and Google?
It’s a decision a lot of companies have to make, just a lot bigger, and because it’s Apple, more fraught with an underlying need to make a big deal out of it.
This build or buy question was raised and thoroughly discussed across two episodes of the Exponent podcast, Low Hanging Fruit and Pickaxe Retailers, with hosts Ben Thompson and James Allworth, who regularly talk about business strategy with an emphasis on tech. A great podcast, highly recommended. There’s occasional wit and much wisdom.