Update 2: Mr. Moore gets to punt on sharding by Alan Rimm-Kaufman of 37signals. Insightful article on design tradeoffs and the evils of premature optimization. With more memory, more CPU, and new tech like SSD, problems can be avoided before more exotic architectures like sharding are needed. Add features not infrastructure.
Update: Dan Pritchett shares some excellent Sharding Lessons: Size Your Shards, Use Math on Shard Counts, Carefully Consider the Spread, Plan for Exceeding Your Shards
Once upon a time we scaled databases by buying ever bigger, faster, and more expensive machines. While this arrangement is great for big iron profit margins, it doesn't work so well for the bank accounts of our heroic system builders who need to scale well past what they can afford to spend on giant database servers. In a extraordinary two article series, Dathan Pattishall, explains his motivation for a revolutionary new database architecture--sharding--that he began thinking about even before he worked at Friendster, and fully implemented at Flickr. Flickr now handles more than 1 billion transactions per day, responding in less then a few seconds and can scale linearly at a low cost.
What is sharding and how has it come to be the answer to large website scaling problems?
Update 2: Sorting 1 PB with MapReduce. PB is not peanut-butter-and-jelly misspelled. It's 1 petabyte or 1000 terabytes or 1,000,000 gigabytes. It took six hours and two minutes to sort 1PB (10 trillion 100-byte records) on 4,000 computers and the results were replicated thrice on 48,000 disks.
Update: Greg Linden points to a new Google article MapReduce: simplified data processing on large clusters. Some interesting stats: 100k MapReduce jobs are executed each day; more than 20 petabytes of data are processed per day; more than 10k MapReduce programs have been implemented; machines are dual processor with gigabit ethernet and 4-8 GB of memory.
Google is the King of scalability. Everyone knows Google for their large, sophisticated, and fast searching, but they don't just shine in search. Their platform approach to building scalable applications allows them to roll out internet scale applications at an alarmingly high competition crushing rate. Their goal is always to build a higher performing higher scaling infrastructure to support their products. How do they do that?
What's cool about starting a new project is you finally have a chance to do it right. You of course eventually mess everything up in your own way, but for that one moment the world has a perfect order, a rightness that feels satisfying and good. Arne Claassen, the CTO of notify.me, a brand new real time notification delivery service, is in this honeymoon period now.
Arne has been gracious enough to share with us his philosophy of how to build a notification service. I think you'll find it fascinating because Arne goes into a lot of useful detail about how his system works.
His main design philosophy is to minimize the bottlenecks that form around synchronous access, that is when some resource is requested and the requestor ties up more resources, waiting for a response. If the requested resource can’t be delivered in a timely manner, more and more requests pile up until the server can’t accept any new ones. Nobody gets what they want and you have an outage. Breaking synchronous operations into asynchronous operations by separating request and response into separate message passing actions, stops the resource overload. Instead of a system going down from too many parallel requests, it can works its way through a backlog of requests as fast as it can. And in most cases the request/response cycles are so fast that they appear like a linear sequence of events.
Notify.me is taking the innovative and risky strategy of using ejabberd, an XMPP based system, as their internal messaging and routing layer. Will Erlang and Mnesia (Erlang's database) be able to keep up with traffic and keep low latencies as traffic scales? It will be interesting to find out.
If you are interested in notify.me they've kindly offered 500 beta accounts for HS readers: http://notify.me/user/account/create/highscale
My name is Arne Claassen, the CTO of notify.me. I've been working on highly scalable web
based applications and services for the past decade. These sites have employed various
combinations of traditional scaling techniques such as server farms, caching, content pregeneration
and highly available databases using replication and clustering. All of these
techniques are ways to mitigate scarce resources (generally the database) being in
contention by many users. Knowing the benefits and pitfalls of these techniques, it has
become my focus to architect systems that circumvent scarce resource scenarios.
Update 6: Things We’ve Learned at 37Signals. Themes: less is more; don't worry be happy.
Update 5: Nuts & Bolts: HAproxy . Nice explanation (post, screencast) by Mark Imbriaco of why HAProxy (load balancing proxy server) is their favorite (fast, efficient, graceful configuration, queues requests when Mongrels are busy) for spreading dynamic content between Apache web servers and Mongrel application servers.
Update 4: O'Rielly's Tim O'Brien interviews David Hansson, Rails creator and 37signals partner. Says BaseCamp scales horizontally on the application and web tier. Scales up for the database, using one "big ass" 128GB machine. Says: As technology moves on, hardware gets cheaper and cheaper. In my mind, you don't want to shard unless you positively have to, sort of a last resort approach.
Update 3: The need for speed: Making Basecamp faster. Pages now load twice as fast, cut CPU usage by a third and database time by about half. Results achieved by: Analysis, Caching, MySQL optimizations, Hardware upgrades.
Update 2: customer support is handled in real-time using Campfire.
Update: highly useful information on creating a customer billing system.
In the giving spirit of Christmas the folks at 37signals have shared a bit about how their system works. 37signals is most famous for loosing Ruby on Rails into the world and they've use RoR to make their very popular Basecamp, Highrise, Backpack, and Campfire products. RoR takes a lot of heat for being a performance dog, but 37signals seems to handle a lot of traffic with relatively normal sounding resources. This is just an initial data dump, they promise to add more details later. As they add more I'll update it here.
Update 2:: How Digg Works and How Digg Really Works (wear ear plugs). Brought to you straight from Digg's blog. A very succinct explanation of the major elements of the Digg architecture while tracing a request through the system. I've updated this profile with the new information.
Update: Digg now receives 230 million plus page views per month and 26 million unique visitors - traffic that necessitated major internal upgrades.
Traffic generated by Digg's over 22 million famously info-hungry users and 230 million page views can crash an unsuspecting website head-on into its CPU, memory, and bandwidth limits. How does Digg handle billions of requests a month?
Several months ago I attended a Joyent presentation where the spokesman hinted that Joyent had the chops to support a one billion page per month Facebook Ruby on Rails application. Even under a few seconds of merciless grilling he would not give up the name of the application. Now we have the big reveal: it was LinkedIn's Bumper Sticker app. For those not currently sticking things on bumps, Bumper Sticker is quite surprisingly a viral media sharing application that allows users to express their individuality by sticking small virtual stickers on Facebook profiles. At the time I was quite curious how Joyent's cloud approach could be leveraged for this kind of app. Now that they've released a few details, we get to find out.
Flickr's lone database guy Dathan Pattishall made his excellent presentation available on how on how Flickr scales its backend to handle tremendous loads. Some of this information is available in Flickr Architecture, but the paper is so good it's worth another read. If you want to see sharding done right, at scale, take a look.

Lukas Biewald shares a fascinating slam by slam recount of how his FaceStat (upload your picture and be judged by the masses) site was battered by a link on Yahoo's main page that caused an almost instantaneous 650,000 page view jump on their site. Yahoo spends considerable effort making sure its own properties can handle the truly massive flow from the main page. Turning the Great Eye of the Internet towards an unsuspecting newborn site must be quite the diaper ready experience. Theo Schlossnagle eerily prophesized about such events in The Implications of Punctuated Scalabilium for Website Architecture: massive, unexpected and sudden traffic spikes will become more common as a fickle internet seeks ever for new entertainments (my summary). Exactly FaceStat's situation.
This is also one of our first exposures to an application written on Merb, a popular Ruby on Rails competitor. For those who think Ruby is the problem, their architecture now serves 100 times the original load.
How did our fine FaceStat fellowship fair against Yahoo’s onslaught?
Update: Aaron Worsham Interview with James Lindenbaum, CEO of Heroku. Aaron nicely sums up their goal: Heroku is looking to eliminate all the reasons companies have for not doing software projects.
Adam Wiggins of Heroku presented at the lollapalooza that was theCloud Computing Demo Night. The idea behind Heroku is that you upload a Rails application into Heroku and it automatically deploys into EC2 and it automatically scales using behind the scenes magic. They call this "liquid scaling." You just dump your code and go. You don't have to think about SVN, databases, mongrels, load balancing, or hosting. You just concentrate on building your application. Heroku's unique feature is their web based development environment that lets you develop applications completely from their control panel. Or you can stick with your own development environment and use their API and Git to move code in and out of their system.
For website developers this is as high up the stack as it gets. With Heroku we lose that "build your first lightsaber" moment marking the transition out of apprenticeship and into mastery. Upload your code and go isn't exactly a heroes journey, but it is damn effective...
Update 2: EBay's Randy Shoup spills the secrets of how to service hundreds of millions of users and over two billion page views a day in Scalability Best Practices: Lessons from eBay on InfoQ. The practices: Partition by Function, Split Horizontally, Avoid Distributed Transactions, Decouple Functions Asynchronously, Move Processing To Asynchronous Flows, Virtualize At All Levels, Cache Appropriately.
Update: eBay Serves 5 Billion API Calls Each Month. Aren't we seeing more and more traffic driven by mashups composed on top of open APIs? APIs are no longer a bolt on, they are your application. Architecturally that argues for implementing your own application around the same APIs developers and users employ.
Who hasn't wondered how eBay does their business? As one of the largest most loaded websites in the world, it can't be easy. And the subtitle of the presentation hints at how creating such a monster system requires true engineering: Striking a balance between site stability, feature velocity, performance, and cost.
You may not be able to emulate how eBay scales their system, but the issues and possible solutions are worth learning from.
I've done some XMPP development so when I read Facebook was making a Jabber chat client I was really curious how they would make it work. While core XMPP is straightforward, a number of protocol extensions like discovery, forms, chat states, pubsub, multi user chat, and privacy lists really up the implementation complexity. Some real engineering challenges were involved to make this puppy scale and perform. It's not clear what extensions they've implemented, but a blog entry by Facebook's Eugene Letuchy hits some of the architectural challenges they faced and how they overcame them.
Update: Jake in Does Django really scale better than Rails? thinks apps like FFS shouldn't need so much hardware to scale.
In a short three months Friends for Sale (think Hot-or-Not with a market economy) grew to become a top 10 Facebook application handling 200 gorgeous requests per second and a stunning 300 million page views a month. They did all this using Ruby on Rails, two part time developers, a cluster of a dozen machines, and a fairly standard architecture. How did Friends for Sale scale to sell all those beautiful people? And how much do you think your friends are worth on the open market?
Skype uses PostgreSQL as their backend database. PostgreSQL doesn't get enough run in the database world so I was excited to see how PostgreSQL is used "as the main DB for most of [Skype's] business needs." Their approach is to use a traditional stored procedure interface for accessing data and on top of that layer proxy servers which hash SQL requests to a set of database servers that actually carry out queries. The result is a horizontally partitioned system that they think will scale to handle 1 billion users.
Update: YouTube: The Platform. YouTube adds a new rich set of APIs in order to become your video platform leader--all for free. Upload, edit, watch, search, and comment on video from your own site without visiting YouTube. Compose your site internally from APIs because you'll need to expose them later anyway.
YouTube grew incredibly fast, to over 100 million video views per day, with only a handful of people responsible for scaling the site. How did they manage to deliver all that video to all those users? And how have they evolved since being acquired by Google?
Update: Anatomy of a crash in a new part of Yandex written in Django. Writing to a magic session variable caused an unexpected write into an InnoDB database on every request. Writes took 6-7 seconds because of index rebuilding. Lots of useful details on the sizing of their system, what went wrong, and how they fixed it.
Yandex is a Russian search engine with 3.5 billion pages in their search index. We only know a few fun facts about how they do things, nothing at a detailed architecture level. Hopefully we'll learn more later, but I thought it would still be interesting. From Allen Stern's interview with Yandex's CTO Ilya Segalovich, we learn:
How do you query hundreds of gigabytes of new data each day streaming in from over 600 hyperactive servers? If you think this sounds like the perfect battle ground for a head-to-head skirmish in the great MapReduce Versus Database War, you would be correct.
Bill Boebel, CTO of Mailtrust (Rackspace's mail division), has generously provided a fascinating account of how they evolved their log processing system from an early amoeba'ic text file stored on each machine approach, to a Neandertholic relational database solution that just couldn't compete, and finally to a Homo sapien'ic Hadoop based solution that works wisely for them and has virtually unlimited scalability potential.
Update: A fun exploration of applied searching in How to search for the word "pen1s" in 185 emails every second. When indexOf doesn't cut it you just trie harder.
Has a drunken friend ever inspired you to create a first of its kind internet service that is loved by millions, deemed subversive by thousands, all while handling over 1.2 billion emails a year on one rickity old server? That's how Paul Tyma came to build Mailinator.
Mailinator is a free no-setup web service for thwarting evil spammers by creating throw-away registration email addresses. If you don't give web sites you real email address they can't spam you. They spam Mailinator instead :-)
I love design with a point-of-view and Mailinator has a big giant harry one: performance first, second, and last. Why? Because Mailinator is free and that allows Paul to showcase his different perspective on design. While competitors buy big Iron to handle load, Paul uses a big idea instead: pick the right problem and create a design to fit the problem. No more. No less. The result is a perfect system architecture sonnet, beauty within the constraints of form.
How does Mailinator carry out its work as a spam busting super hero?
Update 2: a commenter in Twitter Fails Macworld Keynote Test said this entry needs to be updated. LOL. My uneducated guess is it's not a language or architecture problem, but more a problem of not being able to add hardware fast enough into their data center. The predictability of this problem is debatable, but once you have it, it's hard to fix.
Update: Twitter releases Starling - light-weight persistent queue server that speaks the MemCache protocol. It was built to drive Twitter's backend, and is in production across Twitter's cluster.
Twitter started as a side project and blew up fast, going from 0 to millions of page views within a few terrifying months. Early design decisions that worked well in the small melted under the crush of new users chirping tweets to all their friends. Web darling Ruby on Rails was fingered early for the scaling problems, but Blaine Cook, Twitter's lead architect, held Ruby blameless:
For us, it’s really about scaling horizontally - to that end, Rails and Ruby haven’t been stumbling blocks, compared to any other language or framework. The performance boosts associated with a “faster” language would give us a 10-20% improvement, but thanks to architectural changes that Ruby and Rails happily accommodated, Twitter is 10000% faster than it was in January.
If Ruby on Rails wasn't to blame, how did Twitter learn to scale ever higher and higher?
Update: added slides Small Talk on Getting Big. Scaling a Rails App & all that Jazz
Shanti Braford details how his Ruby on Rails based website survived a 24 hour 550,000+ pageview digg attack. His post cleanly lays out all the juicy setup details, so there's not much I can add.
Hosting costs $370 a month for 1 web server, 1 database server, and sufficient bandwidth. The site is built on RoR, nginx,