High Scalability Building bigger, faster, more reliable websites.

Update: Aaron Worsham Interview with James Lindenbaum, CEO of Heroku. Aaron nicely sums up their goal: Heroku is looking to eliminate all the reasons companies have for not doing software projects.

Adam Wiggins of Heroku presented at the lollapalooza that was theCloud Computing Demo Night. The idea behind Heroku is that you upload a Rails application into Heroku and it automatically deploys into EC2 and it automatically scales using behind the scenes magic. They call this "liquid scaling." You just dump your code and go. You don't have to think about SVN, databases, mongrels, load balancing, or hosting. You just concentrate on building your application. Heroku's unique feature is their web based development environment that lets you develop applications completely from their control panel. Or you can stick with your own development environment and use their API and Git to move code in and out of their system.

For website developers this is as high up the stack as it gets. With Heroku we lose that "build your first lightsaber" moment marking the transition out of apprenticeship and into mastery. Upload your code and go isn't exactly a heroes journey, but it is damn effective...

Caching is like aspirin for headaches. Head hurts: pop a 'sprin. Slow site: add caching. Facebook must have a lot of headaches because they popped 805 memcached servers between 10,000 web servers and 1,800 MySQL servers and they reportedly have a 99% cache hit rate. But what's the best way for you to cache for your application? It's a remarkably complex and rich topic. Alexey Kovyrin talks about one common caching problem called the Dog Pile Effect in Dog-pile Effect and How to Avoid it with Ruby on Rails. Glenn Franxman also has a Django solution in MintCache.

Data is usually cached because it's too expensive to calculate for every hit. Maybe it's a gnarly SQL query you want to avoid and a little stale data is OK. Or maybe the amount of data you have is simply larger than physical memory on any one machine. Or maybe you have the temerity to write to your database and cause its cache to flush so database caching isn't sufficient at a certain level of scale.

Typical examples are for caching article vote counts, comment threads, and event streams. One familiar example that bit me hard is displaying the the top N blog articles. Do you want to scan through your entire access log table for every page display? Absolutely not. Especially when the nightly backups are going on and the network is very slow. Not good :-) Yet you still want to update the results every X minutes so the stats stay fresh.

Data freshness requires a refrigeration truck or an expiry time on your cache entry that causes stats to be periodically recalculated. Now, what happens when your cached data expires and a 1000 requests simultaneously try to recalculate the expensive to calculate data? Database load spikes and the world nearly ends. And since memcached operations are not atomic it's possible stale data could be cached and you'll serve stale data. Which kind of defeats of the purpose of taking load off the data while providing accurate data. So, how do you unpile the dogs?

Update: Jake in Does Django really scale better than Rails? thinks apps like FFS shouldn't need so much hardware to scale.

In a short three months Friends for Sale (think Hot-or-Not with a market economy) grew to become a top 10 Facebook application handling 200 gorgeous requests per second and a stunning 300 million page views a month. They did all this using Ruby on Rails, two part time developers, a cluster of a dozen machines, and a fairly standard architecture. How did Friends for Sale scale to sell all those beautiful people? And how much do you think your friends are worth on the open market?

From their website:
Simply put, Capistrano is a tool for automating tasks on one or more remote servers. It executes commands in parallel on all targeted machines, and provides a mechanism for rolling back changes across multiple machines. It is ideal for anyone doing any kind of system administration, either professionally or incidentally.

* Great for automating tasks via SSH on remote servers, like software installation, application deployment, configuration management, ad hoc server monitoring, and more.
* Ideal for system administrators, whether professional or incidental.
* Easy to customize. Its configuration files use the Ruby programming language syntax, but you don't need to know Ruby to do most things with Capistrano.
* Easy to extend. Capistrano is written in the Ruby programming language, and may be extended easily by writing additional Ruby modules.

Update 2: a commenter in Twitter Fails Macworld Keynote Test said this entry needs to be updated. LOL. My uneducated guess is it's not a language or architecture problem, but more a problem of not being able to add hardware fast enough into their data center. The predictability of this problem is debatable, but once you have it, it's hard to fix.
Update: Twitter releases Starling - light-weight persistent queue server that speaks the MemCache protocol. It was built to drive Twitter's backend, and is in production across Twitter's cluster.

Twitter started as a side project and blew up fast, going from 0 to millions of page views within a few terrifying months. Early design decisions that worked well in the small melted under the crush of new users chirping tweets to all their friends. Web darling Ruby on Rails was fingered early for the scaling problems, but Blaine Cook, Twitter's lead architect, held Ruby blameless:

For us, it’s really about scaling horizontally - to that end, Rails and Ruby haven’t been stumbling blocks, compared to any other language or framework. The performance boosts associated with a “faster” language would give us a 10-20% improvement, but thanks to architectural changes that Ruby and Rails happily accommodated, Twitter is 10000% faster than it was in January.

If Ruby on Rails wasn't to blame, how did Twitter learn to scale ever higher and higher?

Update: added slides Small Talk on Getting Big. Scaling a Rails App & all that Jazz

Shanti Braford details how his Ruby on Rails based website survived a 24 hour 550,000+ pageview digg attack. His post cleanly lays out all the juicy setup details, so there's not much I can add.

Hosting costs $370 a month for 1 web server, 1 database server, and sufficient bandwidth. The site is built on RoR, nginx, MySQL, and 7 mongrel servers. He thinks Rails 2.0 has improved performance and credits database avoidance and fragment caching for much of the performance boost.

Keep in mind his system is relatively static, but it's a very interesting and useful experience report.

Update 2: customer support is handled in real-time using Campfire.
Update: highly useful information on creating a customer billing system.

In the giving spirit of Christmas the folks at 37signals have shared a bit about how their system works. 37signals is most famous for loosing Ruby on Rails into the world and they've use RoR to make their very popular Basecamp, Highrise, Backpack, and Campfire products. RoR takes a lot of heat for being a performance dog, but 37signals seems to handle a lot of traffic with relatively normal sounding resources. This is just an initial data dump, they promise to add more details later. As they add more I'll update it here.