High Scalability Building bigger, faster, more reliable websites.

Update 6: Things We’ve Learned at 37Signals. Themes: less is more; don't worry be happy.
Update 5: Nuts & Bolts: HAproxy . Nice explanation (post, screencast) by Mark Imbriaco of why HAProxy (load balancing proxy server) is their favorite (fast, efficient, graceful configuration, queues requests when Mongrels are busy) for spreading dynamic content between Apache web servers and Mongrel application servers.
Update 4: O'Rielly's Tim O'Brien interviews David Hansson, Rails creator and 37signals partner. Says BaseCamp scales horizontally on the application and web tier. Scales up for the database, using one "big ass" 128GB machine. Says: As technology moves on, hardware gets cheaper and cheaper. In my mind, you don't want to shard unless you positively have to, sort of a last resort approach.
Update 3: The need for speed: Making Basecamp faster. Pages now load twice as fast, cut CPU usage by a third and database time by about half. Results achieved by: Analysis, Caching, MySQL optimizations, Hardware upgrades.
Update 2: customer support is handled in real-time using Campfire.
Update: highly useful information on creating a customer billing system.

In the giving spirit of Christmas the folks at 37signals have shared a bit about how their system works. 37signals is most famous for loosing Ruby on Rails into the world and they've use RoR to make their very popular Basecamp, Highrise, Backpack, and Campfire products. RoR takes a lot of heat for being a performance dog, but 37signals seems to handle a lot of traffic with relatively normal sounding resources. This is just an initial data dump, they promise to add more details later. As they add more I'll update it here.

Given S3's recent failure (Cloud Status tells the tale) Kevin Burton makes the excellent suggestion of fronting S3 with a caching proxy server.

A caching proxy server can reply to service requests without contacting the specified server, by retrieving content saved from a previous request, made by the same client or even other clients. This is called caching. Caching proxies keep local copies of frequently requested resources. In normal operation when an asset (a user's avatar, for example) is requested the cache is tried first. If the asset is found in the cache then it's returned. If the asset is not in the cache it's retrieved from S3 (or wherever) and cached. So when S3 goes down it's likely you can ride out the down time by serving assets out of the cache.

This strategy only works when using S3 as a CDN. If you are using S3 for its "real" purpose, as a storage service, then a caching proxy can't help you...

Lukas Biewald shares a fascinating slam by slam recount of how his FaceStat (upload your picture and be judged by the masses) site was battered by a link on Yahoo's main page that caused an almost instantaneous 650,000 page view jump on their site. Yahoo spends considerable effort making sure its own properties can handle the truly massive flow from the main page. Turning the Great Eye of the Internet towards an unsuspecting newborn site must be quite the diaper ready experience. Theo Schlossnagle eerily prophesized about such events in The Implications of Punctuated Scalabilium for Website Architecture: massive, unexpected and sudden traffic spikes will become more common as a fickle internet seeks ever for new entertainments (my summary). Exactly FaceStat's situation.

This is also one of our first exposures to an application written on Merb, a popular Ruby on Rails competitor. For those who think Ruby is the problem, their architecture now serves 100 times the original load.

How did our fine FaceStat fellowship fair against Yahoo’s onslaught?

A man had a dream. His dream was to blend a bunch of RSS/Atom/RDF feeds into a single feed. The man is Beau Lebens of Feedville and like most dreamers he was a little short on coin. So he took refuge in the home of a cheap hosting provider and Beau realized his dream, creating FEEDblendr. But FEEDblendr chewed up so much CPU creating blended feeds that the cheap hosting provider ordered Beau to find another home. Where was Beau to go? He eventually found a new home in the virtual machine room of Amazon's EC2. This is the story of how Beau was finally able to create his one feeds safe within the cradle of affordable CPU cycles.

Pownce is a new social messaging application competing micromessage to micromessage with the likes of Twitter and Jaiku. Still in closed beta, Pownce has generously shared some of what they've learned so far. Like going to a barrel tasting of a young wine and then tasting the same wine after some aging, I think what will be really interesting is to follow Pownce and compare the Pownce of today with the Pownce of tomorrow, after a few years spent in the barrel. What lessons lie in wait for Pownce as they grow?

Amazon S3 is storage for the Internet. It is designed to make web-scale computing easier for developers.

This service allows you to link directly to files at a cost of 15 cents per GB of storage, and 20 cents per GB transfer.

Can you really create an infinitely scalable infrastructure for less than $100 using Amazon's storage, grid, and queuing services platform? It appears so, at least for the right application. Amazon beams a spot light on the future battle of the roll-your-own versus the connect-the-dots approach to building next generation websites using core external services. Their argument is strong. Using Amazon's platform you can quickly build an infrastructure that would otherwise take an eternity to make, a pile of money to create, and an unbounded mass of people to implement and maintain. Yet Amazon doesn't provide SLAs, so you can you really trust them with your crown jewels? Facebook recently leap frogged Amazon's vision with an even more comprehensive set of services. The battle for the future is on.