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Web Analytics: An Hour A Day is the first book by an in-the-trenches practitioner of web analytics. It provides a unique insider’s perspective of the challenges and opportunities that web analytics presents to each person who touches the Web in your organization. Rather than spamming you with metrics and definitions, Web Analytics: An Hour A Day will enhance your mindset and teach you how to fish for yourself.

Avinash Kaushik is a expert in web analytics and author of the top-rated blog Occam’s Razor (http://www.kaushik.net/avinash). In this book, he goes beyond web analytics concepts and definitions to provide a step-by-step guide to implementing a successful web analytics strategy. His revolutionary approach to web analytics challenges prevalent thinking about the field and guides readers to a solution that will provide truly informed and actionable insights.

Author of Web Analytics An Hour of Day. Has a fresh and practical take on unlocking the power of web research and web analytics to create truly data driven organizations for gaining a strategic competitive advantage.

A Quick Hit of What's Inside

Find You Web Analytics Soul Mate (How To Run An Effective Tool Pilot), AK’s Web Analytics Tool Evaluation “Tips From A Tough Life”, Web Analytics Data Sampling 411, Six Data Visualizations That Rock!, Why “looking beyond the click” to optimize the experience is so necessary.