Is "Scaling Engineer" a new job title?

Justin.tv is looking to hire a Scaling Engineer to  help scale their video cluster, IRC server, web app, monitoring and search services. I've never seen this job title before. A  quick search that showed only a few previous instances of it being used. Has anyone else seen Scaling Engineer as a job title before?

It's a great idea. Scaling is certainly a worthy specialty of it's own. Why there's a difficult lingo, obscure tools, endlessly subtle concepts, a massive body of knowledge to master, and many competing religious factions. All a good start. Next I see a chain of Scalability Universities. Maybe use all those Starbucks that are closing down. Contact me for franchise opportunities :-)