Scaling Social Ecommerce Architecture Case study
Monday, April 4, 2011 at 11:01AM
Nati Shalom in GigaSpaeces, cloud computing, scaling, soocial

A recent study showed that over 92 percent of executives from leading retailers are focusing their marketing efforts on Facebook and subsequent applications. Furthermore, over 71 percent of users have confirmed they are more likely to make a purchase after “liking” a brand they find online. (source)

Sears Architect Tomer Gabel provides an insightful overview on how they built a Social Ecommerce solution for Sears.com that can handle complex relationship quires in real time. Tomer goes through:

In this post I tried to summarize the main takeaway from the interview.

You can also watch the full interview (highly recomended).

Read the full story here

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