Author of Web Analytics An Hour of Day. Has a fresh and practical take on unlocking the power of web research and web analytics to create truly data driven organizations for gaining a strategic competitive advantage.

A Quick Hit of What's Inside

Find You Web Analytics Soul Mate (How To Run An Effective Tool Pilot), AK’s Web Analytics Tool Evaluation “Tips From A Tough Life”, Web Analytics Data Sampling 411, Six Data Visualizations That Rock!, Why “looking beyond the click” to optimize the experience is so necessary.

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