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In this post i wrote my view on the anti SQL database movement and where the alternative approach fits in:

- SQL databases are not going away anytime soon.
- The current "one size fit it all" databases thinking was and is wrong.
- There is definitely a place for a more a more specialized data management solutions alongside traditional SQL databases.

In addition to the options that was mentioned on the original article i pointed out the the in-memory alternative approach and how that fits into the puzzle. I used a real life scenario:   scalable Social network based eCommerce site where i outlined how in-memory approach was the only option they could scale and meet their application performance and response time requirements.