Pinterest Architecture Update - 18 Million Visitors, 10x Growth,12 Employees, 410 TB of Data
Monday, May 21, 2012 at 9:15AM
Todd Hoff in Example

There has been an update on Pinterest: Pinterest growth driven by Amazon cloud scalability since our last post: A Short on the Pinterest Stack for Handling 3+ Million Users.

With Pinterest we see a story very similar to that of Instagram. Huge growth, lots of users, lots of data, with remarkably few employees, all on the cloud.

While it's true that both Pinterest and Instagram are not making great advances in science and technology, that is more indicator of the easy power of today's commodity environments rather than a sign of Silicon Valley's lack of innovation. The numbers are so huge and the valuations are so high we naturally want some sort of fundamental technological revolution to underlie their growth. The revolution is more subtle. It really is just that easy to attain such growth these days, if you can execute on the right idea. Get used to it. This is the new normal.

Here's what Pinterest looks like today: 

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