AppLovin: Marketing to Mobile Consumers Worldwide by Processing 30 Billion Requests a Day
Monday, March 9, 2015 at 8:56AM
Todd Hoff in Example

This is a guest post from AppLovin's VP of engineering, Basil Shikin, on the infrastructure of its mobile marketing platform. Major brands like Uber, Disney, Yelp and Hotels.com use AppLovin's mobile marketing platform. It processes 30 billion requests a day and 60 terabytes of data a day.

AppLovin's marketing platform provides marketing automation and analytics for brands who want to reach their consumers on mobile. The platform enables brands to use real-time data signals to make effective marketing decisions across one billion mobile consumers worldwide.

Core Stats

 

Technology Stack

 

Third Party Services

Data Storage

Core App And Services

Servers and Provisioning

 

Monitoring Stack

 

Server Monitoring

Application Monitoring

Intelligent Monitoring

 

Architecture Overview

 

General Considerations

Message Processing

Ad Serving

 

Data Warehouse

 

Team

 

Structure

Interaction

Development Cycle

Avoiding Issues

 

Lessons Learned

 

Product Development

Infrastructure

 

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