Friends for Sale Architecture - A 300 Million Page View/Month Facebook RoR App
Update: Jake in Does Django really scale better than Rails? thinks apps like FFS shouldn't need so much hardware to scale.
In a short three months Friends for Sale (think Hot-or-Not with a market economy) grew to become a top 10 Facebook application handling 200 gorgeous requests per second and a stunning 300 million page views a month. They did all this using Ruby on Rails, two part time developers, a cluster of a dozen machines, and a fairly standard architecture. How did Friends for Sale scale to sell all those beautiful people? And how much do you think your friends are worth on the open market?
Site: http://www.facebook.com/apps/application.php?id=7019261521
Information Sources
The Platform
The Stats
- 6, 4 core 8 GB application servers.
- Each application server runs 16 mongrels for a total of 96 mongrels. -
- 4 GB memcache instance on each application server
- 2 32GB 4 core servers with 4x 15K SCSI RAID 10 disks in a master-slave setup
Getting to Know You
Our system is designed for our Facebook application, Friends for Sale.
It's basically Hot-or-Not with a market economy. At the time of this
writing it's the 10th most popular application on Facebook.
Their Facebook description reads: Buy and sell your friends as pets! You can make your pets poke, send gifts, or just show off for you.
Make money as a shrewd pets investor or as a hot commodity! Friends for Sale is the bees knees!
We designed this as more of an experiment to see if we understood virality concepts and metrics on Facebook. I guess we do. =)
As a Facebook application, every request is dynamic so no page caching is possible. Also, it is a very interactive, write heavy application so scaling the database was a challenge.
We memcached extensively early on - every page reload results in 0 SQL calls. We use Rail's fragment caching with custom expiration logic mostly.
We had more than half a million unique visitors yesterday and growing fast. We're on track to do more than 300 million page views this month.
We used around 3 terabytes of bandwidth last month. This month should be at least 5TB or so. This number is just for a few icons and XHTML/CSS.
We don't really have unique documents ... we do have around 10 million user profiles though.
The only images we store are a few static image icons.
We went from around 3M page views per day a month ago to more than 10M page views a day. A month before that we were doing 1M page views per day. So that's around a 300% monthly growth rate but that is plateauing. On a request per second basis, we get around 200 requests per second.
It's all free.
It's around 1% per day, with a growth rate of 3% or so per day in terms of installed users.
We had roughtly 2.1 million unique visitors in the past month according to Google.
It's a relatively standard Rails cluster. We have a dedicated front end proxy balancer / static web server running nginx, which proxies directly to 6, 4 core 8 GB application servers. Each application server runs 16 mongrels for a total of 96 mongrels. The front end load balancer proxies directly to the mongrel ports. In addition, we run a 4 GB memcache instance on each application server, along with a local starling distributed queue server and misc background processes.
We use god to monitor our processes.
On the DB layer, we have 2 32GB 4 core servers with 4x 15K SCSI RAID 10 disks in a master-slave setup. We use Dr Nic's magic multi-connection's gem in production split reads and writes to each
box.
We are adding more slaves right now so we can distribute the read load better and have better redundancy and backup policies. We also get help from Percona (the mysqlperformanceblog guys) for remote DBA work.
We're hosted on Softlayer - they're a fantastic host. The only problem was that their hardware load balancing server doesn't really work very well ... we had lots of problems with hanging connections and latency. Switching a dedicated box running just nginx fixed everything.
It really isn't. On the application layer we are shared-nothing so it's pretty trivial. On the database side we're still with a monolithic master and we're trying to push off sharding for as long as we can. We're still vertically scaled on the database side and I think we can get away with it for quite some time.
The three things that are unique is -
1. Neither of the two developers in involved had previous experience in large scale Rails deployment.
2. Our growth trajectory is relatively rare in the history of Rails deployments
3. We had very little opportunity for static page caching - each request does hit the full Rails stack
We learned that a good host, good hardware, and a good DBA are very important. We used to be hosted on Railsmachine, which to be fair is an excellent shared hosting company and they did go out of there way to support us. In the end though, we were barely responsive for a good month due to hardware problems, and it only took two hours to get up and running on Softlayer without a hitch. Choose a good host if you plan on scaling, because migrating isn't fun.
The most important thing we learned is that your scalability problems is pretty much always, always, always the database. Check it first, and if you don't find anything, check again. Then check again. Without exception, every performance problem we had can be traced to the database server, the database configuration, the query, or the use and non-use of indices.
We definitely should have gotten on to a better host earlier in the game so we would have been up.
We definitely wouldn't change our choice of framework - Rails was invaluable for rapid application development, and I think we've pretty much proven that two guys without a lot of scaling experience can scale a Rails app up. The whole 'but does Rails scale?' discussion sounds like a bunch of masturbation - the point is moot.
We have two Rails developers, inclusive of me. We very recently retained the services of a remote DBA for help on the database end.
On the technical side, 2 part time (now full time), and 1 remote DBA contractor.
The full time employees are also located in the SOMA area of San Francisco.
The two developers server as co-founders . I (Siqi) was responsible for front end design and development early on, but since I had some experience with deployment I also ended up handling network operations and deployment as well. My co founder Alex is responsible for the bulk of the Rails code - basically all the application logic is from him. Now I find myself doing more deep back end network operations tasks like MySQL optimization and replication - it's hard to find time to get back to the front end which is what I love. But it's been a real fun learning experience so I've been eating up all I can from this.
Yes - basically find the smartest people you can, give them the best deal possible, and get out of their way. The best managers GET OUT OF THE WAY, so I try to run the company as much as I can with that in mind. I think I usually fail at it.
We'd have to have some really good communication tools in the cloud - somebody would have to be a Basecamp nazi. I think remote work / outsourcing is really difficult - I prefer to stay away with from it
for core development. For something like MySQL DBA or even sysadmin - it might make more sense.
What do you use?
We use Rails with a bunch of plugins, most notable cache-fu from Chris Wanstrath and magic multi connections from Dr. Nic. I use VIM as the editor with the rails.vim plugin.Ruby / Rails
We now have 12 servers in the cluster.
4 DB servers, 6 application servers, 1 staging server, and 1 front end server.
We order them from Softlayer - there's a less than 4 hour turn around for most boxes, which is awesome.
CentOS 5 (64 bit)
nginx
MySQL 5.1
We just use nginx's built in proxy balancer.
We use a dedicated hosting service, Softlayer.
We use NAS for backups but internal SCSI drives for our production boxes.
Across all of our boxes we probably have around ... 5 TB of storage or
thereabouts.
Ad-hoc. We haven't done a proper capacity planning study, to our detriment.
Nope.
Nope.
Right now we just persist it to the database - it would be fairly easy to use memcache directly for this purpose though.
Master/slave right now. We're moving towards a Master/Multi-slave with a read only load balancing proxy to the slave cluster.
We do it in software via nginx.
Rails.
None.
Starling
We run network ads. We also weight our various ad networks by eCPM on our application layer.
Nope.
2 developers.
Me: Front end design, development, limited Rails. Obviously, recently proficient in MySQL optimization and large scale Rails deployment.
Alex: application logic development, front end design, general software engineering.
Alex develops on OSX while I develop on Ubuntu. We use SVN for version control. I use VIM for editing and Alex uses TextMate.
On the logic layer, it's very test driven - we test extensively. On the application layer, it's all about quick iterations and testing.
We cache both in memcache with no TTL, and we just manually expire.
None.
How do you manage your system?
We use Pingdom for external website monitoring - they're really good.
Right now we're just relying on our external monitoring and Softlayer's ping monitoring. We're investigating FiveRuns for monitoring as a possible solution to server monitoring.
We don't.
We deploy to staging and run some sanity tests, then we do a deploy to all application servers.
We trace back every SQL query in development to make sure we're not doing any unnecessary calls or model instantiations. Other than that, we haven't done any real benchmarking.
Carefully.
User feedback and critical thinking. We are big believers in simplicity so we are pretty careful to consider before we add any major features.
We use a home grown metrics tracking system for virality optimization,
and we also use Google Analytics.
Yes, from the time to time we will tweak aspects of our design to optimize for virality.
How is your data center setup?
Don't know to all of the above.
We use LVM to do incrementals on a weekly and daily basis.
Right now they are done manually, except for new Rails application deployments. We use capistrano to update and restart our application servers.
We usually migrate on a slave first and then just switch masters.
Not very good.
Oh we wish.
Nope
CPM - more page views more money. We also have incentivized direct offers through our virtual currency.
Word of mouth - the social graph. We just leverage viral design tactics to grow.
I think Ruby is pretty particularly cool. But no, not really - we're not doing rocket science, we're just trying to get people laid.
No, that wouldn't be very smart.
Hm. I'd say none if you haven't scaled up anything before, and a lot if you have. It's hard to know what's actually going to be the problem until you've actually been through and see what real load problems look like. Once you've done that, then you have enough domain knowledge to do some actual meaningful up front design on our next go around.
How unreliable vendor hardware can be, and how different support can be from host to host. The number one most important thing you will need is a scaled up dedicated host who can support your needs. We use Softlayer and we can't recommend them highly enough.
On the other hand, it's surprising how far just a master-multislave setup can take you on commodity hardware. You can easily do a Billion page views per month on this setup.
It doesn't really, we just fix bottle necks as they come and we see them coming.
Brad Fitzpatrick for inventing memcache, and anyone who has successfully horizontally scaled anything.
We will have to start sharding by users soon as we hit database size and write limits.
Their Thoughts on Facebook Virality
Lessons Learned
I'd really like to thank Siqi taking the time to answer all my questions and provide this fascinating look in to their system. It's amazing what you've done in so little time. Excellent job and thanks again.
